Category Studio Notes

Amethyst Cloud Mane Panda took four tries. How we name the collection, the rules we broke, and the names we regret.

It isn't a round number in inches and it isn't arbitrary. How we landed on one standard height for the whole collection.

The label changes what people expect from a piece. Where our figures sit on that line, and why we stopped arguing about it.

Silhouette first, costume second, colour last. Why we work in that order, and the ideas that get thrown out along the way.

We could hold stock. We choose not to, and it's not a marketing decision. It's about what happens to a painted shell while it sits.

Demoulding is the loudest twenty minutes of the week. A plain account of how one batch of shells moves through the studio.