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Most damage to a matte painted surface happens during cleaning, not during ownership. Short version: dry first, water second, and never anything with silicone in it.

A matte surface is a slightly rough surface. That micro-texture is what scatters light instead of reflecting it, and it’s also what grabs hold of dust and holds on. The instinct is to wipe harder. Don’t.
A clean, soft makeup brush or a photographer’s lens brush removes most of what settles on a figure. Work from the top down so dust falls onto un-cleaned areas rather than onto parts you’ve already done. For the recesses, behind ears, under a collar, inside a sleeve, use short strokes rather than circling, because circling in a recess grinds whatever grit is in there against the paint.
A hand-held air blower (the bulb type, not compressed air) helps with tight spots. Keep it at a distance and don’t squeeze hard.
Distilled water on a microfibre cloth, wrung out until it feels almost dry. Wipe in one direction, one pass, and stop. If the mark didn’t come off, it isn’t coming off with water and you need to accept that or move on to something else.
What you’re avoiding is a shiny patch. Rubbing a matte clear coat with any friction polishes it, and a polished patch catches the light differently from the rest of the figure. It looks like a smudge that won’t go away, because it is one.
Anything with silicone, which includes most furniture polish and most “quick shine” wipes. Silicone sits on top, gets into the texture, and makes later repair work nearly impossible because nothing will adhere over it. Alcohol, acetone and household spray cleaner will attack the clear coat directly. Baby wipes are worse than they sound, as they’re usually a mix of the above.
Paper towel is too abrasive for a matte finish, even the soft kind. Use microfibre.
Fresh ones come off with a barely damp cloth and no pressure. Ones that have been there a while need the same treatment repeated over a few days rather than scrubbed once. The matte clear coat we use is chosen partly for this, as it resists oil transfer better than a raw painted surface would, but nothing resists it entirely.

Pale colourways show dust less and fingerprints more. Platinum Light Panda is a good example, and it’s the piece we’d hand to anyone who wants to see what a matte clear coat looks like under a lamp.